Most creatives struggle with building momentum and finding consistent work. As an executive producer and business mentor, Lisa shares a simple yet powerful three-step strategy to help you stay in demand and take control of your career. Alongside host Marshal Chupa, Lisa dives into essential topics like setting measurable goals, creating systems to predict revenue, and confidently pricing your services.
With her extensive experience as a photographer, producer, and executive producer, Lisa knows firsthand the challenges creatives face—and she delivers practical solutions to stand out in a competitive industry.
Key Topics Discussed:
Positioning is everything: Your work gets you in the room, but your energy, confidence, and authority seal the deal.
Marketing that works: Cold outreach shouldn’t just be about sending your portfolio—it’s about adding value, building relationships, and staying top of mind.
Numbers don’t lie: Track your outreach and financial goals so you know exactly what’s working and where you need to adjust.
Mindset matters: Detach from outcomes, lean into the value you bring, and trust that consistency will create long-term success.
Charge what you’re worth: Compete on value, not price. Position yourself for high-paying clients who respect your expertise.
Episode Highlights
02:06 Lisa’s Journey in the Industry
03:50 Balancing Career and Family
06:22 Standing Out in a Competitive Industry
10:12 Effective Client Outreach & Avoiding Ghosting
18:45 Mindset & Self-Worth in the Creative Industry
26:00 Creating Structure in an Unpredictable Career
40:12 Pricing & Competing on Value vs. Price
54:12 Financial Management for Creatives
01:09:49 Final Thoughts and Where to Find Lisa
🔗 CONNECT WITH LISAMARIE SHIRES
📸 Instagram | @lisamarieshires
💻 Website | lisamarieshires.com
🎥 Beyond 6 Figures Training | lisamarieshires.com/beyond
🔗 CONNECT WITH MARSHAL
📸 Instagram | www.instagram.com/marshalchupa
💻 Website | www.marshalchupa.com
👥 Linkedin | www.linkedin.com/in/marshal-chupa
📄 SHOW NOTES & TRANSCRIPT
Visit the website for the transcript and highlights from the conversation - www.shotlistpodcast.com
🎙 ABOUT THE PODCAST
This podcast is all about helping emerging cinematographers, photographers, and directors navigate the challenges of making a life and a living behind the lens. From workflow to personal growth, creative vision to marketing, finances to production—every episode is packed with a wide range of topics to support visual storytellers in their pursuit of building a business and growing a career they are proud of.
🎧 LISTEN FOR FREE
Apple Podcasts | https://podcasts.apple.com/ca/podcast/shotlist/id1645435800
Spotify | https://open.spotify.com/show/3m5203Y5yQ7wNXQhZBOmNV?si=f46bc0e937bf40c1
RSS | https://anchor.fm/s/5cb2e948/podcast/rss
🙏 LEAVE A REVIEW
If you enjoyed listening to the podcast, I’d love for you to leave a 5-star review on the bottom of Apple Podcasts to help others discover the show 👊 https://podcasts.apple.com/ph/podcast/shotlist/id1645435800
**📱** GET IN TOUCH
You can also drop me a DM instagram @marshalchupa or email marshal@marshalchupa.com
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